Buntana was born from a simple but radical idea: that the clothes we wear should be honest. Honest about how they're made. Honest about what they're made from. Honest about the hands that made them.
Founded by Shraddha Gupta in Mumbai, Buntana began as a passion for fashion that actually fits not just the body, but the life of the person wearing it. Garments designed for real Indian body types, for real days, for real moments.
WHAT'S IN THE NAME?
Buntana - from Bũn (to weave) and Tānā (yarn) - is drawn from the poetry of Gulzar Sahib's 'Tarkieb': a meditation on how relationships, like fabric, are made of countless knots and threads, yet appear seamlessly whole. At Buntana, every garment carries that same intention, woven with care, worn with ease.
SLOW FASHION
Our Dhoop Chhanv collection is made entirely from pure cotton, hand-dyed using flowers, roots, and vegetables - marigold petals, hibiscus blooms, onion skins, palash flowers, mint leaves. Nature shapes every shade.
No synthetic dyes. No mass production. Each piece is dyed in small batches, which means gentle variations that make every garment one of a kind. These colors don't just fade - they evolve, the way all living things do.
WHY IT MATTERS?
Fast fashion is one of the most polluting industries on earth. We chose a different path - slower, more intentional, more respectful of the planet and the people who make each piece.
When you wear Buntana, you're not just choosing an outfit, you're choosing craft over speed. Responsibility over excess. A way of dressing that leaves the earth a little better.